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Monthly Archives: February 2012
Convention and Show Season – What are you trying to accomplish?
I have attended a lot of conventions and exhibitions for the medical device industry, and I am always amazed at the glitz and glitter of these shows. Large booths, bright lights, lots of sales folks dressed alike standing in the … Continue reading
Posted in General, Marketing Side Issues, Return on Investment, Silos
Tagged Measurable objectives, Objectives, Payoff, Planning, Return on Investment
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